The revenue delivered to the Best Western Hotels in Greece from the chain’s system further increased during the 1st semester of 2016
The results confirmed not only the forecast for the productivity of the system, but also the chain’s strategy which is focused on the development of key partnerships in order to deliver increased revenue to the hotels year by year.
In the region of Southeastern Europe, which is under the responsibility of the Greek Office, the increase from the channels that the chain exclusively handles was 17% in both room nights and revenue and in Greece the relevant production increased by 10%.
The strategic partnerships which were finalized in 2015 had as a result the doubling of the overall bookings and revenue distributed to the hotels in this region through the central reservation system of BWI, the first six months of 2016
Among these agreements stands up the one with Expedia, the cooperation with the leading Chinese OTA C-TRIP, the central agreement with AMEX and the renewal of the agreement for three more years with RADIUS which numbers hundreds of travel agencies as members worldwide focused on corporate market. The long term partnerships with Harley Davidson, AAA and ARC Europe remain active and further developed.
2016 Best Western celebrates 70 years of presence in the global tourism industry
With completely new look, new company name, new logos, and 6 distinct hotel brands
- Best Western,
- Best Western Plus®,
- Executive Residency®,
- Best Western Premier®,
- V?b®,
- BW Premier Collection®,
the chain proves its continuous evolution and illustrates the variety and the quality of the products that Best Western offers to the hotels and their clients.
The Greek Best Western Office, operating since 1989, under the leadership of the President & CEO Mrs. Carol Marriott has now a more extended role. Since the beginning of the year the office in Athens became the center of operations for 13 countries in Southeastern Europe representing 45 hotels.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
