Direct bookings to Greek hotels through official sites rose in the second four months of 2016 by 41,5% compared to the same period in 2015, according to a recent study released by digital marketeers Nelios.
Evaluating and comparing data from 200 hotel sites, Nelios also found a 40,9% increase in turnover in the same period primarily as a result of last minute bookings.
The data by country are recorded in the following tables:
Table 1
|
Country
|
Second 4 months 2015
|
Second 4 months 2016
|
|
USA
|
30.65%
|
82.8%
|
|
UK
|
19.12%
|
32.63%
|
|
Israel
|
39.49%
|
302.32%
|
|
France
|
38.83%
|
50.42%
|
|
Italy
|
55.68%
|
139.39%
|
|
Russia
|
28.57%
|
156.25%
|
|
Switzerland
|
52.45%
|
47.36%
|
|
Germany
|
107.40%
|
33.00%
|
|
Australia
|
32.60%
|
142.42%
|
|
Cyprus
|
18.18%
|
77.77%
|
|
Belgium
|
152.17%
|
26.41%
|
Turnover
|
Country
|
Second 4 months 2015
|
Second 4 months 2016
|
|
USA
|
+28.89%
|
+65.56%
|
|
UK
|
+17.37%
|
+28.45%
|
|
Israel
|
+23.03%
|
+421.23%
|
|
Italy
|
+52.15%
|
+159.11%
|
|
Russia
|
+20.93%
|
+261.74%
|
|
France
|
+47.03%
|
+73.04%
|
|
Switzerland
|
+111.89%
|
+68.28%
|
|
Australia
|
+17.82%
|
+123.07%
|
|
Germany
|
+54.39%
|
+50.35%
|
|
Canada
|
– 37.33%
|
+151.98%
|
|
Belgium
|
+90.16%
|
+57.56%
|
Average booking value – Τοp 10 countries
