Founder and Managing Director of Net Affinity William Cotter published an article entitled “10 Powerful Reasons Independent Hotels are Better Placed to Win Market Share over Chains” on hospitalitynet.org.
In the article he mentions the following advantages independent hotels have over chains:
- Independent hotels have greater scope for creativity and identity, instead of adhering to standardized brand guidelines that might lack relevance in your local market
- Independent hotels have more margin to play with, i.e. there’s a smaller number of stakeholders taking a piece of the pie
- Independent hotels have to deal with less bureaucracy, giving them agency on distribution and commercial strategies, free from restrictive agreements
- Independent hotels have the ability to be much more proactive in terms of revenue management, and can certainly be more creative in terms of book direct strategies
- Independent hotels don’t need to fill their hotel every night – they can survive with lower occupancy rates, giving them more freedom to refine strategies and allocate budget as needed
- An Independent hotel’s budget is targeted toward making an impact on one hotel. There isn’t a bigger brand franchise to feed or satisfy
- Independent hotels really only need to make what they need to survive and make a fair profit
- Independent hotels don’t need a 1-800 number or centralised call centre. While chain hotels provide a centralised call centre at a direct cost to the hotel, either through franchise fees or as a percentage of bookings, independents do not bear this cost.
- Independent hotels can freely focus on their guests’ experience to give a more personalized service
- An independent hotel’s originality is more appealing now than ever as travellers look for unique, local experience – capitalize on that!
Read full article here.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
