BERLIN, GERMANY – GIATA GmbH, the tourism industry’s leading provider for non-bookable content, and Priceline Partner Network (PPN), a global leader in online travel deals, announced a collaboration that combines GIATA’s high-quality hotel content and mapping services with Priceline’s best global inventory offerings.
Priceline Partner Network has been an active partner of GIATA MultiCodes’ Network for more than two years, contributing to over 950,000 supplier codes. Through this innovative integration, travel partners of the GIATA Network can take advantage of an existing connection to access PPN inventory that offers deeply discounted, private B2B rates.
“Helping travelers find the ideal accommodation at the best price is our core focus,” said Laura Wittig, Director, Sales, and Strategic Partnerships, Priceline Partner Network. “With that in mind, we are thrilled to collaborate with GIATA, the world’s largest hotel database, and bring the benefits of its golden standard of mapping approach to convert more traffic into hotel bookings for our clients.”
“GIATA is proud to work closely with Priceline Partner Network,” said Kalina Nikolova, Head of Sales, GIATA. “It’s clear that every business in this industry is looking for great affordable deals when working towards growth plans. By allowing our partners to drive interaction with Priceline’s direct response, we deliver the relevant content and accurate data of Priceline’s hotel portfolio. This streamlines our partners’ workflow of synchronizing and maintaining the database and reinforces our mission to help them maximize their conversion and revenue.”
