French hotel investor and operator Boissee Finances is making a dynamic entry into a new tourism market in Athens that so far only short-term rentals have tapped, ekathimerini.com reports.
In cooperation with Accor and its Ibis Budget and Ibis Styles brands, Boissee is investing 33.4 million euros in two new hotels – a two- and a three-star unit – on Patission Street, across the National Archaeological Museum.
Its goal is to supply high-level hospitality services in modern facilities to guests visiting Greece on a low budget, aiming for archaeological, cultural and educational tourism. Students, pupils, and other visitors to Athens who want to delve into what the city and its surroundings have to offer, especially in terms of history and culture, as well as young city break travelers, are among the new units’ target group; hence the choice close to Athens’ biggest museum.
That signals an expansion of investment in hotels beyond the popular city center and into the districts of Kypseli and Patissia, thereby contributing to the gradual upgrading of those areas. The two units will be under the same roof, at the Ibis Athens Museum Hotel. This is a set of building with a total area of 1,915 square meters, leased for the next 50 years.
Boasting 9,500 rooms in six European countries, Boissee Finances intends to develop a third unit in Athens later on, also as part of the Athens Ibis Museum Hotel.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
Photo Source: Wikimedia Commons License: CC-BY-SA Copyright: Antonis Giakoumakis
