30% of hotels in Mallorca will open in February. This was stated by the president of the Mallorcan Hoteliers Federation (FEHM), Javier Vich, yesterday, Thursday, January 23, on the sidelines of discussions he had with representatives of tourism organizations as part of the Fitur exhibition, which is taking place these days in Madrid.
Mr. Vich, referring to discussions with tour operators, said that “everything points to a season similar to 2024”.
Regarding the British market, he said that so far there has been a delay in early bookings. For the time being, he stressed, this phenomenon is not worrying, but the next two months will be decisive for the development of tourist traffic from both the British and German markets “because there is a certain slowdown”.
Inflation is to blame for the slowdown, while in the German market the elections, which will be held in February, are also having “side effects” on travel. This situation has to some extent paralyzed travel, he said.
Mr. Vich stressed, however, that despite the situation, the prospects are positive for tourism in Mallorca in 2025. The brake on early bookings is not worrying, he stressed because any losses in one market are “compensated” by the others.
He also announced that 30% of Mallorca’s hotel accommodations will open in February, in March it will reach 50%, in Easter, April, 80% and in May it will reach 100%.
Opening up the American market
He also highlighted the importance of new markets, such as the US, revealing that discussions are underway with United Airlines to expand its direct connections to Palma, as was done with Malaga.
Regarding the increase in the sustainable tourism tax, Mr. Vich said that the federation is in talks with the Balearic government, without currently deciding on the rate of increase. The intention expressed, he said, is for an increase in the high season and a decrease in the low season. FEHM, he stressed, is against increasing the tax in the high season because “it could have repercussions, above all, on the family holiday market”. He hinted that the tax increase might be imposed in 2026 and not this year.
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