Wyndham Hotels & Resorts has introduced the La Quinta by Wyndham brand to the Georgian market with the opening of the beachfront La Quinta® by Wyndham Batumi, in one of the fastest-growing travel destinations on the Black Sea coast. Known as the “Pearl of the Black Sea,” Batumi is renowned for its vibrant mix of modern and historic architecture, beautiful beaches, subtropical climate, and delicious food scene.
Georgia’s tourism sector is booming, with Batumi leading the way as one of the country’s top travel destinations, thanks to its stunning Black Sea coastline and vibrant urban character. In 2024 alone, Georgia welcomed 7.4 million international visitors, a 4.2% increase over the previous year. La Quinta by Wyndham Batumi is ideally positioned as a premier choice for leisure travelers, business travelers, and digital nomads seeking a combination of quality, comfort, and global consistency.
Mr. Dimitris Manikis, President, Europe, Middle East, Eurasia and Africa, Wyndham Hotels & Resorts, said: “Wyndham’s mission is simple: to make hotel stays affordable for everyone, which means expanding wherever people travel. Georgia has become an increasingly important destination in the region, with tourism growing year after year. The introduction of the La Quinta by Wyndham brand in Georgia is a significant step in strengthening our presence in this dynamic market. We see tremendous long-term potential in Georgia, and our long-term commitment is to expand our footprint across the country, as part of our broader growth strategy in the EMEA region.”
Located just steps from the sandy beaches of Batumi Beach and just two kilometers from Batumi International Airport, the hotel puts guests in the heart of the action. From here, guests can explore nearby restaurants, shop at MetroCity Batumi, or visit top city attractions such as the iconic Ali and Nino Statue, Miracle Park, Piazza Square, the Dancing Fountains, and the elegant Colonnades, all within easy reach.
La Quinta by Wyndham Batumi, owned by ELT Group, features 98 rooms and suites, catering to the needs of every type of traveler and group. Comfort and convenience are key features, with amenities including on-site parking, a 24-hour fitness center, a wellness center with sauna, steam room, and massage room, as well as an international restaurant and a stylish bar serving signature drinks such as the “La Quinta Sunrise.” The modern spaces, warm tones, and vibrant splashes of color promise a calm atmosphere and a relaxing stay.
Mr. Mamuka Makharadze, CEO of ELT Group, said: “La Quinta by Wyndham Batumi marks an exciting milestone, bringing a globally recognized brand to the dynamic market of the region, offering a premium hotel that international travelers already know and trust. Wyndham excels in areas such as technology, guest experience, and loyalty program and shares the same vision with us for the Batumi market, which is already emerging as a leading travel destination in Europe, attracting travelers with its rich culture, diverse landscapes, and developing tourism infrastructure.”
Today, there are more than 900 La Quinta by Wyndham hotels worldwide, offering thoughtful amenities, friendly service, and an exceptional stay experience that makes travelers “wake up with a smile.” The brand has a global footprint, primarily in the U.S., with a growing portfolio in the EMEA region, including Turkey and the United Arab Emirates. La Quinta by Wyndham Batumi is the newest addition to Wyndham’s portfolio in Georgia, where Wyndham is a leading international hotel company with 7 hotels and 5 brands across the country.
About Wyndham Hotels & Resorts:
Wyndham Hotels & Resorts is the world’s largest hotel franchise by number of properties, with approximately 9,300 hotels and 903,000 rooms in more than 95 countries on 6 continents. The company manages a portfolio of 25 hotel brands, including Dolce®, Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection®, and Wyndham®. The company’s award-winning loyalty program, Wyndham Rewards, offers approximately 114 million registered members the opportunity to redeem points at thousands of hotels.
About ELT Group:
With 18 years of experience in the Georgian market, ELT Group entered the real estate construction and development sector in 2017, quickly gaining a reputation as a reliable and innovative partner. With a clear vision to redefine modern living standards, ELT Group develops high-performance real estate investment products in partnership with leading international brands. The client-centric approach and strategic research led to the creation of the unique Quarter Concept, implemented in projects such as ELT Quarter in Batumi and the Spanish Quarter in Tbilisi. ELT Group is also the proud owner of La Quinta by Wyndham Batumi, demonstrating its commitment to quality and international partnerships.
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