- New openings and major agreements are driving strong growth in the region
Wyndham Hotels & Resorts has significantly expanded its presence across Europe, the Middle East, Eurasia, and Africa (EMEA), now operating more than 720 hotels in the region.
In just the first half of 2025, the company added over 4,700 rooms across more than 60 new hotels, achieving an annual 5% organic growth in the EMEA region. This includes 27 new hotel agreements, reinforcing Wyndham’s focus on high-growth markets and expanding access to quality, branded accommodations for travelers across the region.
Notable additions include Dolce by Wyndham Siracusa, Monasteri Golf and Spa in Sicily, and Signature Cave Cappadocia, Trademark Collection by Wyndham in Turkey—both offering unique stays in stunning destinations. Wyndham also launched new properties in Eastern Europe and Central Asia, entering countries like Georgia, Romania, and Kazakhstan, and accelerated its expansion in Eurasia with 21 new hotels in the first half of the year, bringing the regional portfolio to over 90 hotels, especially in India, one of the world’s fastest-growing hospitality markets.
Wyndham’s strategic development partnerships played a key role in this expansion, introducing the globally recognized Super 8® by Wyndham brand to high-demand markets like Saudi Arabia and the Iberian Peninsula.
Statement from Leadership
Dimitris Manikis, President of EMEA at Wyndham Hotels & Resorts, said:
“With over 720 hotels now open across EMEA, we’re seeing incredible momentum. Travel is thriving, and we are responding to that demand with a growing portfolio that reflects the region’s energy and diversity. From spectacular resorts in Sicily to cave stays in Cappadocia, we’re adding experiences that truly inspire. And with new agreements in places like Iberia and Saudi Arabia, we’re not just growing—we’re creating new opportunities for partners and offering travelers even more great places to stay.”
Performance Highlights – H1 2025
Continued expansion in Turkey, where Wyndham is the largest hotel group with over 125 hotels, including Cappadocia Cave Hotel by Wyndham, Wyndham Tarsus St. Paul, and Wyndham Alanya.
Strong growth in Eurasia with 21 new hotels, such as Ramada Encore by Wyndham Lucknow Airport, Ramada by Wyndham Cox’s Bazar Kolatoli Beach, and Wyndham Garden Jim Corbett Chhoi.
Strategic development in Europe, strengthening Wyndham’s presence in key markets like Germany, Greece, Portugal, Italy, and Denmark, with more openings expected later this year—highlighting Europe’s continued popularity among travelers.
New destinations in Eastern Europe, including the debut of brands like La Quinta by Wyndham Batumi in Georgia and additions like Tor’re Astana, Trademark Collection and Wyndham Residences Aqkol in Kazakhstan.
Key agreements to bring Super 8® by Wyndham to Saudi Arabia and Iberia, with plans for 100 hotels in the Kingdom and 40 in Spain and Portugal over the next decade—meeting growing demand for high-value, reliable accommodation in these dynamic markets.
Sustained Global Growth
Wyndham’s regional expansion contributed to a 4% annual global organic growth in net rooms and marked the 20th consecutive quarter of portfolio growth, reaching a record 255,000 rooms. The EMEA region also posted a 7% increase in RevPAR (revenue per available room) at constant currency.
Backed by its Owner First™ franchising approach, Wyndham’s ongoing expansion reflects its strong brand reputation and long-term commitment to the success of its franchisees and hotel owners.
Supporting Growth: The Wyndham Advantage
This growth is driven by the Wyndham Advantage, a suite of top-tier marketing, distribution, and technology solutions that help hotel owners succeed. These include nearly $350 million in digital transformation investments over the past 6 years and access to Wyndham Rewards®—a loyalty program with around 120 million members worldwide.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts is the world’s largest hotel franchising company by number of properties, with approximately 8,300 hotels in nearly 100 countries across six continents. With around 847,000 rooms aimed at the everyday traveler, Wyndham leads in the economy and midscale hotel segments.
Its portfolio includes 25 hotel brands, such as Dolce®, Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection®, and Wyndham®. The award-winning Wyndham Rewards® loyalty program allows nearly 120 million enrolled members to redeem points at thousands of hotels, resorts, vacation clubs, and rentals globally.
