Greece secured its position among the three most dynamic destinations for the German tourism group Alltours in 2025, with the results of the 2024/25 financial year highlighting our country as a leading performer in revenue growth.
According to data presented by the group, Greece recorded the third-highest revenue increase during the past financial year, reaching +21%, following Egypt (+63%) and Turkey (+22%).
Spain was the destination with the highest booking volume in the Alltours program, posting an 11% increase.
At the same time, long-haul destinations such as the Caribbean, Asia, and the Indian Ocean performed particularly well, achieving 45% growth.
The Alltours group achieved record results in the 2024/25 financial year in terms of revenue, passenger numbers, and profits. The group’s non-consolidated revenues rose by 18% to 2.735 billion euros, the number of travellers increased to approximately 2.54 million, marking an 11% rise compared to the previous year, and the group’s non-consolidated earnings before taxes and depreciation (EBTDA non-consolidated) amounted to 115.6 million euros, up 16% compared to the previous year.
New allsun hotels in Crete, Rhodes, and Kos in 2026
The strong performance of the group is largely attributed to the allsun hotel chain, which operates under the umbrella of alltours Espa?a SL and alltours Greece SA.
Alltours will open three new allsun hotels for the 2026 summer season: the allsun Hotel Carolina Sun Beach in Crete, which will be the brand’s first five-star hotel; the four-star allsun Hotel Dolphin Bay in Crete, designed for families; and the four-star allsun Hotel Irene Palace in Rhodes, the brand’s first hotel on the island. By 2026, allsun Hotels will total 32 across Spain, Greece, and Turkey.
“We have consolidated our position in a challenging market environment and laid the foundations for further organic growth,” commented Alltours group owner Willi Verhuven. “Our strategy of focusing on our own hotel brands, a broad portfolio of destinations, and a clear brand profile has once again proven successful.”
Additionally, in 2026 the alltoura Club Hotels brand will grow to 14 hotels, with the addition of 8 new properties in Greece, Turkey, Tunisia, and Bulgaria. In Greece, the four-star alltoura Club Hotel Sunrise Bay & Spa in Rhodes and the alltoura Club Hotel Akti Coast in Kos are set to open.
Overall, for the summer of 2026, Alltours has expanded its hotel offering, providing the German market with exclusive resorts in Rhodes, Crete, Corfu, Samos, Mallorca, Lanzarote, Gran Canaria, and Turkey.
Estimated revenue increase of 6% for 2025/26
At the same time, for the current financial year 2025/26, the group expects a 6% revenue increase despite uncertainties. Prices show an increase of around 2–3%, in line with current inflation.
For the winter season, the most popular destinations are Spain, Egypt, and Turkey, while demand for long-haul travel continues to rise at high rates, according to Mr. Verhuven. As a result, long-haul programs have been further expanded.
The most extensive portfolio in Alltours’ history
Following a significant 48% revenue increase over the past two years, the two tour operators, Alltours and byebye, also report a very strong start to the upcoming summer season.
For the 2026 summer season, the three most popular destinations are Spain, Turkey, and Greece.
The Alltours 2026 summer program includes the most extensive portfolio in the company’s history – with trips to over 200 destinations worldwide, from popular Mediterranean locations to long-haul trips to the Caribbean, Asia, and the Indian Ocean.
For early bookings for summer 2026, the tour operator offers discounts of up to 50% and collaborates with more than 50 airlines, providing holiday package options from 42 airports in Germany, Austria, Switzerland, Belgium, Luxembourg, the Netherlands, Denmark, the Czech Republic, and Poland. Additionally, the offering for independent travellers has also been expanded.
Price sensitivity intensifies
Mr Verhuven estimates that demand for organised holidays will remain consistently high during the 2026 travel year, but the market shows signs of slowing growth.
High price sensitivity is leading to an increase in early bookings and a reduction in holiday duration. “Travellers — especially families — are becoming increasingly sensitive to prices when selecting destinations and hotel categories against the backdrop of rising living costs and are making greater use of early booking discounts and special family offers. They are also increasingly reducing holiday duration and frequency,” he said.
However, as Mr Verhuven explains, the Alltours brand represents good quality at reasonable prices in both the mid-range and premium categories. Thus, it resonates with a society that is increasingly focused on price.
Consistently positive annual results for more than 50 years
Alltours Flugreisen has consistently recorded positive annual results since its founding in January 1974.
“Our strong profit position and continuous investments in our hotel chain ensure long-term independence and flexibility. With an equity ratio of 57.2% (as of 31 October 2024), the group finances investments in IT infrastructure and branding, as well as hotel acquisitions, entirely with its own resources – without debt financing,” Mr Verhuven notes.
The Alltours Group includes the tour operators Alltours flugreisen and byebye, Alltours Espa?a and Alltours Greece with its own allsun Hotels chain, the Alltours travel centers with 170 travel agencies, and the inbound tourism agencies Viajes allsun in Spain and Alltours Travel Service in Turkey.
