The international hospitality chain Aluma Hotels & Resorts officially
launched in Greece with three new hotels: Adia Aluma Athens, Curio Collection by Hilton, Skylark
Hotel Athens, and Anise Hotel Athens, which will officially join the Tapestry Collection by Hilton in
December, marking the first property of this category to open in the capital.
Inspired by the philosophy of “Hospitality as a Way of Light”, Anise Hotel Athens embodies Aluma’s
new era of hospitality, blending authentic Athenian character with contemporary design and
personalized service, a core element of the brand.
Anise Hotel Athens – The Essence of “Bohemian Chic” in the Heart of Athens
The name Anise is inspired by one of Greece’s most iconic spices and aromas: anise. The hotel is
located on the historic “spice street” of Evripidou, in the vibrant and colorful Psyrri neighborhood—a
lively area full of traditional shops, spice markets, bohemian caf?-bars, and boutique
accommodations. With its unique “village vibe” and bustling nightlife, Psyrri is a favorite destination
for travelers seeking the authentic, contemporary side of Athens.
Distinctive Experiences and Facilities
Guests at Anise Hotel Athens can enjoy a complete hospitality experience, featuring:
? A restaurant serving creative Mediterranean cuisine
? Bar and rooftop area with panoramic city views
? Pool & Spa for relaxation and wellness moments
? Wellness Center with a fully equipped gym
? Meeting room for professional gatherings of up to 12 people
Aluma Hotels & Resorts’ Vision in Greece – Athens: The Starting Point of a Global Hospitality
Journey
Athens marks the launch of the global Aluma Hotels & Resorts brand, beginning an international
hospitality journey centered on authenticity, design, and immersive experiences. The choice of the
Greek capital as the location for Aluma’s first three hotels – Anise Hotel Athens, Adia Hotel Athens,
Curio Collection by Hilton, and Skylark Hotel Athens – is deliberate, reflecting Athens’ rapid rise as a
strategic hub for tourism investment and a benchmark for world-class hospitality.
With Anise Hotel Athens, Adia Hotel Athens, Curio Collection by Hilton, and Skylark Hotel Athens
already fully operational, Aluma Hotels & Resorts is laying the foundation for a new era of hospitality
that blends local character with a global vision. From Athens, the brand is charting its expansion
across Europe and beyond, with new hotels planned in Thessaloniki and other international
destinations.
Aluma Hotels & Resorts’ presence in Greece highlights the international tourism shift toward Athens,
rapidly emerging as a modern hub of hospitality, gastronomy, and culture, and reinforces the city’s
role as a gateway for developing a new global hospitality brand.
Moshe Ben Hayun, CEO of Aluma Hotels &Resorts, stated: “Athens is the ideal starting point for
Aluma Hotels & Resorts’ European presence. The Anise Hotel Athens perfectly embodies our
philosophy, ‘Hospitality as a Way of Light,’ blending elegance with warmth and the essence of
authentic hospitality. We want our guests to feel at home while experiencing the vibrant energy and
unique culture of Athens. The Anise Hotel Athens is just the beginning of an exciting journey for
Aluma Hotels & Resorts, with more openings planned across Greece and other European cities.”
