Consumers in Germany are making plenty of holiday enquiries at present but are not following through with actual bookings, according to new figures.
Overall interest in holidays is surprisingly higher at present than at the same time last year, according to analysis by data experts Trevo Trend of customer enquiries in German travel agencies and on booking portals in the week of February 11-17 for holidays up to mid-September.
For 26 of the 30 weeks during this period the volume of enquiries is higher than for the equivalent weeks last year. Enquiries for trips in May and June are even well ahead of the same period in 2015.
But this interest is not being converted into bookings, as recent figures confirm. In January, for example, sales revenues dropped by 12% year-on-year, according to market researchers low booking trendGfK.
Low booking trend
The was confirmed by figures from leading hotel evaluation portal Holidaycheck based on its website traffic over the past three months. Tunisia had 63% less traffic and 47% fewer bookings, Egypt was down 30%, and bookings were also lower for Tunisia. In contrast, bookings for Bulgaria are 72% higher, and Spain and Portugal are up by 40%, it said.
These trends were supported by the results of a major survey of some 3,300 users of the Holidaycheck portal. This found that 76% of customers are worried by the wave of terror attacks which are impacting on their travel planning. As many as 90% of users described beach regions in Egypt and Tunisia as unsafe or very unsafe, while 59% believed package holiday destinations in Turkey were not really or not at all safe.
In contrast, the Caribbean, the USA and European destinations such as Croatia, Bulgaria and Greece were perceived as safe, while opinions were mixed about destinations such as the UAE, Indonesia, Thailand and Mexico.
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