Lidl enters the tourism market with its own tour operator

German discounter Lidl is apparently planning to create its own tour operator, probably in the form of dynamic packages using available hotel and flight capacity.

The retailer is seeking product managers for air-based holidays, cruises and self-drive holidays through job adverts in fvw.

At present, Lidl, like rival Aldi, only promotes holiday offers through brochures distributed in its supermarkets.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinations Greek travel marketGreek tourism statisticsGreek tourism report

 

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