With a strong musical concept and starring Germanys legendary hip-hop pioneers Die Fantastischen Vier (THE FANTASTIC FOUR), DERTOUR is launching its new annual campaign for 2026, positioning the brand as a diverse, flexible and traveler-centric provider. At the heart of the campaign is the exclusive song Macht Urlaub (Take a Holiday), which aspires to become one of the most recognizable travel anthems of the year.
The campaign capitalizes on the bands highly charged communication momentum, as after more than 30 years of activity, Die Fantastischen Vier have announced their farewell tour. In the brands new campaign, the artists humorously reveal how they plan to spend their free time until The Last Bus of their tour departs: by taking holidays. In full alignment with the motto Just do DERTOUR, the song conveys an authentic holiday vibe, free of tourist clich?s, as the creators themselves point out.
Creative concept centered on the band
The creative concept and execution of the campaign emerged from close collaboration between DERTOUR and Die Fantastischen Vier, lead agency Scholz & Friends, music company Not a Machine, the bands long-standing creative advisor Oliver Ihrens (Radar Media), and director Lars Timmermann. The result clearly places the band itself at the forefront, during a period of maximum visibility due to their final tour.
According to Boris Raoul, CEO of DERTOUR for Germany and Austria, the new campaign reflects the core of the brand, which is based on diversity, flexibility and a human-centered approach. As he notes, Die Fantastischen Vier do not simply act as faces of the campaign, but authentically and humorously embody the feeling of take a holiday.
Strategic continuity with music at the core
DERTOUR is consciously continuing the music-driven strategy it successfully pursued the previous year, when the 1980s hit Da, Da, Da by Trio was reintroduced to audiences as DER DER DERTOUR. As Matthias Dietz, Senior Director Digital Marketing & Branding, explains, the choice of Die Fantastischen Vier is based on their cross-generational appeal, authenticity and lifestyle that perfectly align with the brands philosophy.
When human creativity meets artificial intelligence
The visual execution of the campaign is also of particular interest, as the footage featuring the band was enhanced at the post-production stage through the use of artificial intelligence, accounting for approximately 50% of the final content. As emphasized by Marielle Wilsdorf, Creative Director at Scholz & Friends Hamburg, technology functioned as a tool that empowersrather than replacesthe human creative vision.
360° campaign with targeted distribution
DERTOURs 360° campaign with Die Fantastischen Vier will run throughout 2026 across television, digital channels, radio and outdoor advertising, with strong support on social media. Through Dynamic Creative Optimization, content will be dynamically adapted to each audience and context, ensuring presence at the most critical touchpoints and maximum message effectiveness.
The campaigns video is expected to serve as a key pillar for disseminating the concept, further strengthening the connection between music and the travel experience represented by DERTOUR.
