Two initiatives of the Hellenic Tourism Organization (GNTO) brought Thassos and Lemnos to the spotlight, enhancing the international visibility of the islands of the North Aegean.
Thassos welcomed international journalists from 10 to 14 September 2025 on a press trip organized by the GNTO Germany Office in collaboration with the Thassos Tourism Organization. The participants got to know the island’s turquoise waters, rich history, gastronomy and outdoor activities firsthand. In fact, Thassos has already recorded an increase of over 12% in arrivals for 2025, confirming its upward trajectory among the international tourist audience.
Lemnos hosted Turkish tourism professionals from 6 to 9 September, through a fam trip implemented by the Greek National Tourist Organization (GNTO) Turkey Abroad Service in collaboration with the North Aegean Region, the Municipality of Lemnos, the Lemnos Hoteliers Association and the Turkish Tour Operators Association (TURSAB). The mission had the opportunity to discover the hospitality, unexplored landscapes and tourism infrastructure of the island, with the aim of including it in holiday packages that will be promoted in the Turkish market.
Both actions are part of the GNO’s strategic plan to promote the islands of the North Aegean as emerging destinations, capable of offering multifaceted travel experiences — from cultural heritage to outdoor activities.
