Poland is developing into one of the most dynamic and emerging inbound tourism markets for Greece, with arrivals recording a steady and impressive increase over the last decade. In this environment, CHOOSE GREECE held the European Road Show 2025, an initiative that is already characterized by the participants as one of the most important events of the year for the promotion of Greece in this market.
CHOOSE GREECE is the only Greek entity that has systematically and consistently invested in the Polish market over the last ten years. As stated by the General Manager of CHOOSE GREECE, Leonidas Babanis, this continuous effort has borne fruit, as the number of Polish visitors is steadily increasing and, as he estimates, “in two years the Polish market will be among the top three European markets for Greece”.
Dynamic presence in Katowice and Warsaw
The Road Show was held in two strategically important cities in Poland. On November 12, 2025, the Greek delegation was in Katowice, while on November 13, 2025, the actions culminated in Warsaw. In total, more than 100 travel agencies participated in the B2B meetings with Greek professionals, confirming the increased interest of the market.
The Greek delegation was comprised of the Region of Crete, the Region of North Aegean, the Municipality of Rethymno, the Chamber of Magnesia, the Skopelos Hoteliers Association, the Capsis Astoria and Bristol hotels, and Kalamaki Travel. The participation of institutional bodies further enhanced the prestige of the event: the Consul of Greece in Poland, Spyros Vourtsis, and the Director of the Greek National Tourism Organization, Dimitrios Vassiliadis, delivered speeches, emphasizing the key importance of the Polish market for the development of Greek tourism.
It is noteworthy that the entire European Road Show 2025 is under the auspices of the Greek National Tourism Organization (GNTO), which highlights its strategic role in strengthening Greece’s presence in Poland and in the overall promotion of the Greek tourism product in Central and Eastern Europe.
From the contacts and the climate of cooperation that has been created, it emerges that Poland is shaping up to be one of the markets with the greatest potential for the coming years, with CHOOSE GREECE leading a long-term and targeted effort that is already yielding substantial results.
