EOT: Dynamic promotion of Greece in the German tourism market

The diversity of the Greek tourism product, offering visitors safe holidays filled with unique experiences year-round, was highlighted during a roadshow organized by the professional communication and marketing platform Expipoint, held from November 17–21, 2025, in five German cities.

Presentation of the Greek tourism product in Augsburg by the Head of the EOT Germany Office, N. Lekanidi.

The roadshow events, titled “Around the World” and focused on showcasing tourist destinations from around the globe, took place in the cities of Augsburg (17/11), Ulm (18/11), Mainz (19/11), D?sseldorf (20/11), and Dortmund (21/11). From the Greek side, the EOT Germany Office and three hotel companies primarily operating in Greece participated, while 55 travel agencies from each German city took part.

From left: Representative of the Louis Hotels chain, Martin Heithecker; representative of Harpin Hotels, Nikos Kokkalis; Head of the EOT Germany Office, N. Lekanidi; and representative of Vantarakis Hotels Group, Christos Deskas.

Nikoleta Lekanidi, Head of the EOT Germany Office, presented Greece’s comparative advantages, the steadily increasing connectivity of Greek destinations with Germany, and the activities of the EOT Germany Office, emphasizing the organization of familiarization trips for tourism professionals.

Snapshot from N. Lekanidi’s presentation in Mainz.

Subsequently, representatives of the Greek hotels discussed in detail the country’s high-standard hotel infrastructure and the services offered to visitors.

From the information event in D?sseldorf.

Additionally, info desks were set up at the event venues, providing participants with further information about the EOT website and social media channels, as well as printed promotional material.

Snapshot from the information event in Dortmund.

It is noted that a key objective of the roadshows organized by Expipoint is the substantial networking of tourism market representatives (TOs, airlines, national tourism organizations, regional tourism bodies, hotel companies, etc.) with tourism service providers, including local travel agencies.

Participants at the Expipoint roadshow.