In 2025, the real per capita expenditure in Italy stood at 22,114, up by 239 compared to 2024, although it has not yet returned to the historic highs of 2007, when it reached 22,334. The figures from Confcommercio’s Research Office chart the long-term evolution of Italian consumption, highlighting significant changes in consumer priorities over the last 30 years.
Spending associated with leisure and entertainment shows a particularly dynamic increase, with expenses for cultural and recreational services rising by 120% in real terms. In the same context, spending on travel and holidays has increased by 18%, while spending on dining out is up by 25.7%. However, both categories are still below pre-pandemic levels.
The breakdown of annual spending in 2025, on an individual basis, clearly reflects these trends. Food and beverage expenses are 3,395, slightly reduced compared to 2024. Personal care expenses reach 4,538, marking a 14.8% increase compared to 1995, while clothing expenses are reduced to 1,115, continuing a long-term downward trend. Housing absorbs 6,480 annually, an increase over the previous year, and dining out is 1,702 per person.
According to Confcommercio, the main economic indicators for Italy remain stable and on a positive trajectory. Real disposable income for households has surpassed pre-pandemic levels, employment is at historic highs, public debt is positively assessed by the markets, with the spread below 90 basis points, and inflation remains close to 2%, with an estimated average between 1.5% and 1.7%.
However, a weak point remains the consumer profile of Italians, as their perception of their income is lower than its actual level, which inhibits spending. Confcommercio estimates that an increase in consumer confidence could boost consumption by around 1%, leading to a positive GDP change of 0.7%.
This trend is even more pronounced in Northern Italy, which accounts for nearly 55% of Italy’s GDP and traditionally records the highest levels of consumption. In regions such as Lombardy and Emilia-Romagna, per capita spending exceeds 24,000, with technology and leisure services steadily gaining ground. Urban tourism in cities like Milan, Venice, and Verona enhances demand for dining and cultural activities, while high purchasing power accelerates the adoption of digital products and services. In contrast, more traditional sectors show restraint, except for high-quality, value-added products, where Northern Italy continues to be a strong market.
Overall, 2025 outlines an Italy on a gradual recovery path, with a clear shift in consumer priorities toward experiences, technology, and leisure. The challenge for the coming years remains boosting consumer confidence so that increased income translates into stronger consumption, sustainable growth, and further momentum in the tourism and services sectors.
The information is sourced from the Economic and Commercial Affairs Office in Milan.
