Live Business wins entertainment deal with TUI

Entertainment provider bwill recruit more than 150 performers and artists after winning a new contract with global leisure company TUI Group.

Dancers, singers, presenters and sound and light technicians are among the creatives that Live Business will be providing to TUI, which owns a number of holiday brands, including UK-based company Thomson.

Digital visuals

Performers and technicians will be based in 24 Family Life-branded hotels across Europe in countries including Spain, Greece, Turkey and Cyprus – with the shows placing a heavy focus on digital visuals alongside performance.

Dan Lock, who heads up Live Business, alongside Mark Dixon, said: “We believe our new digital concepts and programmes are going to change the game within light entertainment and the overall holiday experience. Family is at the heart of all of our designs and our winning team here at Live Business brings a youthful, fresh approach to the industry.”

Casting for performers

Lock and Dixon’s company, which contracts entertainers for cruise ships, hotels and leisure resorts, now has close to 1,000 artists across the brands it services.

Casting for the new performers will begin early next year in London, as well as in Paris, Berlin and Stockholm.

Lock added: “There will be international audiences grouped together and all watching the same entertainment. So the entertainment we design and deliver has to appeal to an international audience. And one of the ways we’re doing that is international recruitment.”

Long-standing relationship

Last year, Live Business won a contract with Thomson’s hotels to provide nearly 100 jobs for performers and producers.

Dixon added that the company was “proud to continue our long-standing relationship spanning over 10 years” with TUI.

RELATED TOPICS: GreeceGreek tourism newsTourism in GreeceGreek islandsHotels in GreeceTravel to GreeceGreek destinations Greek travel marketGreek tourism statisticsGreek tourism report

 

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