Greek National Tourism Organization (EOT) expressly adopted a proposal by TUI tour operator to implement this season a co-promotion program of Greece in selected European markets.
The total cost of the joint program will amount to 2.4 million euros and EOT will cover 50% of it.
This amount will be paid to TUI for production and implementation of advertising campaigns and it includes VAT.
The program will run in the following markets with the respective EOT participation:
- Great Britain €274,500
- Germany €271,500
- France €82,000
- Belgium €102,000
- Netherlands €115,000
- Nordic countries €198,000
- Poland €32,000
- Austria €70,000
- Switzerland €20,000
- Russia and Ukraine €35,000
The program’s actions will target both consumers and partner travel agents. Among other things, they will include online advertising campaigns, social media advertising, activities on radio and TV, sales promotion in shops, public relations, organization of familiarization trips and fairs for travel agents.
Source: kathimerini.gr
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
