TUI harbors grand plans with its all-inclusive club brand TUI Magic Life.
“In the next three years we want the number of clubs to expand from the current 13 to 20,” said TUI Magic Life CEO Andreas Pospiech.
At the top of his wish list is Spain. Other potential targets for TUI Magic Life clubs are Italy, Cape Verde, Portugal, Greece, Morocco, Croatia and Bulgaria.
But longer distance targets are also in focus, such as the Dominican Republic, Mexico or Thailand. In addition, there will be substantial innovation with the product, for example, in the areas of R & B and entertainment.
Currently, TUI Magic Life 13 clubs in Spain, Greece, Turkey, Egypt and Tunisia in the program.
They offer extensive sports and entertainment to families, couples and single travelers at no extra cost.
All clubs are oceanfront and have different profiles and priorities.
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