Thomas Cook returns to the roots and makes Neckermann Neckermann again.
With the advent of winter catalogs in June customers and travel agents are predominantly found in the Neckermann catalogs hotels with up to 3.5 stars.
Higher homes offered primarily through Thomas Cook, the brand Selection operated as before the high-end market.
Exceptions occur when Neckermann especially their own hotel brands: Both the four-star brand Sentido and the new lifestyle product Casa Cook be offered over Neckermann.
Brands such as SmartLine, Sunprime, Sunconnect and Sunwing are set at Neckermann anyway.
Also in certain target areas are still higher quality homes find their place in the Price value brand. Thomas Cook follows the stronger brand differentiation strategy of DER Touristik Cologne.
The group had a few years ago cut back the overlap in Jahn Reisen and ITS and Jahn positioned clearly in the area of higher-quality hospitality.
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