Greek National Tourism Organization (EOT) has decided to launch a joint advertising program with TUI Group for 2018, as similar initiatives during previous years have paid off.
The campaign’s aim this year is to secure and even increase the number of incoming tourists recorded during 2017.
The program includes actions in target markets that EOT plans to implement during 2018, as these were formulated by the leading German tour operator, following an invitation by Greek authorities to the advantage of Greece’s tourism sector.
The joint program includes a set of actions that vary according to each separate market, depending on the budget available, the specific characteristics of the potential travelers, as well as the means they choose to be informed and book their holidays by.
EOT will provide € 1.8 million while the total cost of the campaign, including TUI’s part, has been estimated to reach € 3 million.
The program’s target markets and the amount to be disbursed to each one are as follows:
JOINT PROMOTION CAMPAOGN ΕΟΤ- ΤUI GROUP
Target market Εuros
UK and Ireland 458.010
Scandinavian countries 299.063
Belgium 149.133
Netherlands 168.190
France 118.896
Germany 393.779
Austria 101.400
Poland 47.564
Switzerland 26.020
Russia-Ukraine 50.718
TOTAL 1.812.773
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
