Greek National Tourism Organization (GNTO) approved a joint promotion program with tour operator Thomas Cook budgeted at EUR 1.2 million for 2018.
According to GNTO, its advertising programs are targeted on selected markets and include a set of actions that vary per market according to the available budget, the specific characteristics of potential travelers and the ways the latter choose to research and book for their holidays.
The specific program with Thomas Cook and the budget per target market as follows (in Greek):
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