With restrictions and lockdowns easing around the world, the travel industry is hopeful that 2022 will be a banner year for travel, skift.com reports.
While the emergence of the Omicron variant kept many people from traveling in the fourth quarter of 2021, it did not stop them from dreaming about — and planning — future trips. Global search volumes continued to build momentum throughout the year, leading to a year-over-year hike of 70 percent.
Expedia Group Media Solutions recently launched its Q4 2021 Travel Recovery Trend Report, which outlines the latest data and research on how travel is returning and includes actionable insights to help capture demand for destinations, accommodations, transportation, and other industry segments.
As the appetite for leisure travel continued to grow in the fourth quarter of last year, most notably in the Asia-Pacific region, global search windows increased and long-haul destinations became more appealing. The continued popularity of vacation rentals and the heightened use of loyalty programs also pointed toward steady and sustainable growth for the year ahead.
“The fourth quarter was really when we saw how resilient both travelers and the industry have become after living with Covid for almost two years. Setbacks such as the Omicron variant had an impact, but not nearly to the same extent — nor for as long — as we saw earlier in the pandemic,” noted Jennifer Andre, global vice president of Expedia Group Media Solutions.
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