DER Touristik has opened its first ‘Concept Store’ in Berlin city centre as a test laboratory to try out new technologies in travel agencies.
Features and products include virtual reality data glasses for virtual tours of hotels, cruise ships or destinations, tablets to research travel offers, a video wall where travel agents can present recommendations, a sofa that can be swivelled around, and even a small cinema.
“We’re testing out the latest technologies here and then transferring them after successful launches to the DER Touristik sales outlets,” said Christoph F?hrer, the group’s Chief Commercial Officer.
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