The winter sales kick off on Monday, January 13, with consumers expecting “generous discounts and unique sale offers,” ANA reports.
According to the president of the Piraeus Chamber of Industry and Commerce Vasilis Korkidis, in statements to the ANA-MPA, the goal for retail in February 2025 is for turnover to exceed that of the same period in 2024, or higher than six billion euros.
Korkidis said that this increase in sales is achievable, given a 6.4% increase in private-sector wages and a fall of 9%, indicating that the pressure on household budgets is steadily easing, assisted by a drop in food and beverage prices and in supermarket prices. The sales, he added, can also reduce inflation by at least half a percentage point.
“This year, however, we must strive to extend the regular winter sales to more sectors and especially to services, since the high cost of living has to a great extent shifted from commerce to services,” he concluded.
Customers and shopowners are also warned that sales items must also include the reference price on which the discount is calculated, which must be the lowest price charged by the retailer for each product in the 30 days before the start of the first discount on January 13. For products that have undergone successive discounts for a period of 60 days prior to the start of the sales, the reference price can be the original price prior to the first of the discounts, but only if there had been no increase in price over that 60-day period.
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