Over 50 tourism opinion leaders, sector professionals, the Greek National Tourism Organization (GNTO), Aegean Airlines, Athens International Airport, the Greek Tourism Confederation (SETE), the Hellenic Association of Travel & Tourist Agencies (HATTA), local administration, media, “This is MY Athens” volunteers and experience designers from abroad, cooperated to re-create the Athens tourist experience, as part of a workshop entitled “This is Athens – Experience Design”.
The event was organized by destination marketing agency Toposophy and hosted earlier this month at the Impact Hub by the Athens Convention and Visitors Bureau (ACVB), in its continuing endeavors to promote the Greek capital as a leading all-season tourism destination.
City experience
The workshop participants re-created an Athens experience applicable for every taste, according to the “status” of the potential visitor — luxury, budget, family, culture, shopping, gastronomy and nightlife and described the whole concept as a “Perfect Day”.
Furthermore, in order to evaluate the new “experience” the city’s municipality invited travel bloggers through to October, offering them the opportunity to live their “Perfect Day” in Athens in a sequence of three-day trips, under the auspices of the municipal authorities, the ACVB and the Athens Development and Tourism Promotion Company (EATA).
Athens Moments
The bloggers will act as the different sorts of potential visitors and will be exposed to “Athens Moments” in correlation to their style and, simultaneously, will post their experiences at their own and the city’s social media.
Among the contributors and key note speakers of the workshop were Aggeliki Varela, General Manager for Promotion of the GNTO; Alexis Galinos, CEO of the Athens Development & Destination Management Agency; and Ioanna Papadopoulou, director of communications and marketing of Athens International Airport (AIA), the CEO of Toposophy, Manolis Psarros and the CEO of Τourismusdesign, Martin Schobert.
