“As the tourism scene is changing with rapid speed, the needs of hotel promotion and global communication must adapt to the new era of social media and digital influencers.”,
This is how Greek hotel management company HotelBrain announced a dynamic digital campaign in collaboration with the Italian clothing label Intimissimi to be held on the Greek island of Santorini this weekend.
The two firms have invited 15 well-known international fashion bloggers and social media influencers to participate in the #IntimissimiLovesSantorini project, a photo shoot on one of Greece’s most popular destinations on April 22-24, which is expected to be “shared” by over 15 million social media users all over the world.
Fashion bloggers
The #IntimissimiLovesSantorini project will feature the fashion bloggers posing in creations of Intimissimi’s Santorini collection with the island’s Caldera and some of the hotels managed by HotelBrain in the background.
According to HotelBrain, the campaign is the most powerful destination/hotel digital project ever attempted in Greece. “The project began to materialize once we approached the Italian fashion giant with the idea”, the firm disclosed.
In essence, through the hashtag #IntimissimiLovesSantorini, images of Greece and Santorini will to appear on the screens of hundreds of millions of people throughout the planet.
Eight hotels managed by HotelBrain — Kirini Suites & Spa, Chromata Up Style Hotel, San Antonio, On The Rocks, Cosmopolitan Suites, Gold Suites, Aressana Spa Hotel & Suites and Amber Light Villas — will host the fashion bloggers during their stay on the island.
About Intimissimi
Intimissimi brand is a part of the successful Italian company, Calzedonia S.p.A Group. The brand boasts an extensive global franchise network whose shops set the benchmark in a dynamic world of emotions, comfort and great stylish taste.
Intimissimi has a rich and fruitful history. The brand has become the market leader in underwear in Europe since its creation in 1996. Intimissimi lingerie realizes the every woman’s daily dream. A simple but refined style, aloof from excess and aggressiveness.
The winning combination of high-quality products, romance and imagination has won loyal custom all over the world. The brand’s collections offer an innovative natural look; an approach that is more subtle and receptive to modern needs. The absolutely competitive quality/price ratio joined to an accurate design and style research, to the use of well-advanced material and fabrics for collections which anticipate tastes and trends.
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