“We created a modern institution in the development of sales and partnerships among the most important factors of the Greek and European market, and this year’s participation by travel agencies across Europe will dynamically convey the message of Destination Greece in their countries.”
With these words, the head of SWOT | Simple Way Of Tourism George Constantinides, welcomed the participants of the 3rd consecutive Business Travel Professionals Forum (BTPF 2015), organized by SWOT on 10 & 11 December 2015 at the Hotel Metropolitan Athens.
The largest B2B event
Tornos News was a communications sponsor of the two-day forum, which was organized under the auspices of the Ministry of Economy and Development and Tourism, Athens Municipality, Greek National Tourism Organization (EOT), SETE, HAPCO and TURSAB.
The event attracted 41 leading hotel groups from Greece, Serbia and Bulgaria, more than 100 national and international travel agencies, and the corresponding number of commercial companies that use tourism services in Greek destinations.
Over 1500 meetings were held between tourism operators during the two-day proceedings of BTPF, making this event the largest B2B event for the development and promotion of tourism product of our country.
Communicating “face to face”
BTPF gives the opportunity to outside Attica area based hotels to meet, introduce and above all create cooperation opportunities by communicating “face to face” with the key persons of the most important representatives from corporations and various travel companies (DMC’s, PCO’s, MICE, Business Travel & Wholesalers) who materialize corporate travels and events in Greece.
The 2nd BTPF held in December 2014 was considered highly successful as over 1,000 B2B meetings between tourism professionals took place in eight hours. The meetings were attended by representatives from 30 hotel units, more than 80 executives of commercial companies, as well as representatives from 50 travel agencies.
SWOT is an Athens-based company that specializes in the sales and representation of Greek hotels.
Interested parties can receive further information and register online at www.swot.gr/btpf, through the call center +30 210 6525520 and via e-mail btpf@swot.gr.
