According to a recent Expedia survey, more business travelers are combining business and leisure in what is known as “bleisure travel” and sometimes even bring their family along for the weekend.
Expedia Media Solutions and Luth Research found that 43 percent of business trips are actually some combination of business and leisure, and 70 percent of business travelers report doing so every two to three months. According to a similar survey conducted by the Global Business Travel Association, those taking advantage of these opportunities aren’t who you might expect.
Only 33 percent of those between the ages of 35 – 54 said they extended their stays for vacation, while even fewer of those 55+ — only 23 percent — did so. The group with 48 percent participation in bleisure travel were the 18 – 34-year-old business travelers.
Researchers weren’t able to say why definitively, but they speculated this younger group values traveling on someone else’s dime, having a weekend to explore a city when their employer has already picked up the airfare tab, and paying a lower negotiated rate for accommodations by staying at the same hotel they did while they conducted business on the company’s behalf. Expedia’s senior director of owner services stated that 84 percent of bleisure travelers stay in the same hotel they did for business, and the number one reason they move is because they can get a cheaper deal elsewhere.
The GBTA also argued that employers should encourage bleisure travel as a way to demonstrate they understand this demographic’s stated need for work-life balance.
So, how do you take advantage of a business trip and seize the opportunity to incorporate some leisure into it? Go in early or stay late. If you have business in a particular destination you’d like to explore, consider going in the weekend before those Monday and Tuesday meetings. You might become a hero to the accounting department by negotiating a lower rate because your stay is longer than the typical two-day booking made by most business travelers.
You could also schedule your business on Thursday and Friday and stay over the weekend, paying the same hotel rate and booking a cheaper return fare on Sunday. You may even be able to use the frequent flyer miles you’ve accumulated through other business trips to bring along loved ones or a friend, thereby reducing the cost for those you want to share your vacation time with.
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