More than six out of ten British travelers intend to travel to Europe in 2018 despite the confusion surrounding Brexit’s travel effects,
according to Holiday Habits Report released by Abta, the travel association.
The report notes that despite confusion around Brexit – only one in five people (19%)
feel well informed about the implications for their holidays –
British holidaymakers appear to be committed to Europe as a
holiday destination.
63% of respondents are planning to travel to
Europe in the next 12 months. Younger people feel most confused
about what Brexit might mean: half of 25-34 year olds and 41%
of 18-24 year olds agree that they are confused. Among those
aged 55+ this figure is just 28%.
There has been a notable increase in people planning to spend more
on their holidays in the next 12 months. Over three in ten (31%)
people are planning to spend more, compared to 24% who stated
this in 2016. 14% expect to spend less whilst nearly half (47%) think
they will spend the same. Millennials are most likely to spend more
– 39% of those aged 25-34 and 34% of 18-24 year olds say they
expect to spend more on a holiday next year.
Nearly a quarter (23%) of people are planning to spend
more to ensure they get the destination they want. Perhaps
this is a reflection of greater competition for holidays to
popular destinations.
When it comes to the types of holidays people are planning,
city breaks, beach holidays and countryside breaks look set to
top holidaymakers’ lists in 2018. Over half of all holidaymakers
(51%) are planning to take a city break and 47% expect to take
a beach holiday, an increase on the numbers that did so in the
past 12 months. All-inclusive holidays are also expected to be
a popular choice for next year with 23% planning to take one.
8. OUTLOOK FOR 2018
The UK looks set to be the most popular destination overall for
holidays next year with two thirds (66%) planning a UK break,
suggesting that domestic holidays will continue their positive
trend. Europe is the second most popular destination, followed
by North America.
55-64 year olds are the age group most likely to visit Africa
(7% compared to the 5% average) while 18-24 year olds are
most likely to travel to Asia, with 14% stating they are planning
to go next year. This reflects the continuing trend for taking a
gap year after A-levels or university.
British holidaymakers are keen to experience new things with
over a quarter (27%) planning to visit a country they have
never been to before and almost a third (32%) expecting to
visit a new resort or city.
ABOUT ABTA
ABTA has been a trusted travel brand for over 65 years.
Our purpose is to help our Members to grow their
businesses successfully and sustainably, and to help
their customers travel with confidence.
The ABTA brand stands for support, protection and
expertise. This means consumers have confidence in
ABTA and a strong trust in ABTA Members. These
qualities are core to us as they ensure that holidaymakers
remain confident in the holiday products that they buy
from our Members.
We help our Members and their customers navigate
through today’s changing travel landscape by raising
standards in the industry; offering schemes of financial
protection; providing an independent complaints
resolution service should something go wrong; giving
guidance on issues from sustainability to health and
safety and by presenting a united voice to government
to ensure the industry and the public get a fair deal.
ABTA currently has around 1,200 Members with a
combined annual UK turnover of £37 billion. For more
details about what we do, what being an ABTA Member
means and how we help the British public travel with
confidence, visit abta.com.
Read full report here.
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