The Athenian way of life, as it has remained unchanged over the years, is dealing with the new campaign “The Athens Way of Life. Always Was, Always Will Be ”designed and implemented by Marketing Greece in collaboration with Athens International Airport.
Four (4) works by famous Greek painters of the 19th & 20th centuries and the campaign “The Athens Way of Life. Always Was, Always Will Be »Rests in the international travel audience, the art of living and enjoying Athens. An art that deciphers the values, culture, and daily life of the city’s inhabitants, who have remained the same today.
- Yiannis Tsarouchis’ atmospheric work “Neon Cafe (Day)” takes us to the hangouts of old Athens, cafes, which to this day are a habit in which Athenians meet their loved ones.
- Overlooking the Acropolis, Jacob Rizu’s “On the Terrace” pays tribute to one of the most beloved daily moments of the Athenians, the enjoyment of the Attic sky with friends on a rooftop terrace of the city.
The painter’s “Rafio” of the painter George Paralis invites us to discover the traditional arts and the creativity of the city, which is still an element of the Athenian lifestyle. - The work “Neoclassical House, Herodotus and Queen Sofia” by Yiannis Tsarouchis, which today houses the Museum of Cycladic Art, reminds us of the architecture of the past of the modern urban landscape of Athens.
“With a creative finding, the timeless habits of the Athenians unfold through works by famous Greek painters, confirming that Athens is a city where the past coexists with the present,” said Nikos Diamantopoulos, General Manager of Marketing Greece and ” Authenticity and durability of the city’s culture over the years, as well as inviting the international travel public to live it, such as the city resident. “
“The little moments and the daily habits of people in a city are what they expect, more and more, to discover travelers. To experience the city as residents for a few days. We have chosen with Marketing Greece to place this timeless daily life in the heart of this campaign, revealing what was always and “always” the Athenian way of life. Starting from the art and works of famous Greek painters who uniquely capture the city’s daily life, we invite visitors to Athens “then” and in Athens “Now”, to the timeless Athens of its inhabitants, “said Ioanna Papadopoulou, Director of Communication.
- The new campaign was implemented with the courtesy of the National Gallery – Alexandros Soutsos Museum, the Foundation Yiannis Tsarouchis and Christina Paralis, a copyright holder of the painter George Paralos, who in turn stated:
“The Athenian landscape, archaeological or urban, has been a continuous source of inspiration for painters from the early years of the creation of the Greek state to this day. It leads in tables or has a complementary role, which conceptually enhances the main subject. In Jacob Rizu’s “Athenian Night”, the presence of the Acropolis in the background, combined with the neoclassical terrace on which the scene evolves, gives a dreamy dimension to the work. Similarly, the light touch in the work of Yiannis Tsarouchis, “Neoclassical House,” presents an Athens landmark with a poetic mood, the Stathatos Palace. On the other hand, paintings with a strict structure, such as “The Cafe of Neon, Day” by Yiannis Tsarouchis, and “The Rafio” by George Paralos, emit a metaphysical feeling. It is well known that, for artists, the subject is a pretext, and Athens is the ideal pretext, a source of inspiration for them, in order to express the greatness, the beautiful, but also the emotional situations that are intertwined with the life of the big city, such as isolation and loneliness. ” Efi Agathonikou, the Director of Collections, Artistic and Museum Planning of the National Gallery, emphasized.
Niki Gripari, president of the Foundation Yiannis Tsarouchis, added that “the new marketing Greece campaign and Athens International Airport is a beautiful way for Athens visitors to get to know Tsarouchis’ work. His love for the city is clearly seen through the two works presented, and we are very happy to be involved in this effort. “
