The International Association of Professional Brochure Distributors (IAPBD) in collaboration with Massachusetts Bentley University and the Center for Marketing Technology, created a survey to understand the effectiveness of tourism brochures.
During June and July 2014. 22 locations were selected in the USA, Canada, and Western Europe and 2,751 tourists responded to the survey, an increase of 1,114 interviews, leading to even more reliable results in 2014. Professional marketers interviewed participants in situ and their survey answers were collated and sent to the CMT for data entry and analysis.
The survey aims to highlight the demands of the modern traveler regarding the information material supplied within hotels or other accomodation properties (such as Airbnb).
Opportunity for efficiency improvement
By analyzing its findings, critical data for companies operating in this field shall emerge, providing them with an opportunity to improve the efficiency of tourist brochures and publications preparation and distribution.
Data collection is undertaken by professional brochures distributors, members of Union, following research among collaborating hotels and other accommodation units. Hoteliers and hotel staff of all specialties can take part in the survey, up to January 5 when the participation period expires.
Since June 2015, City Contact, Athens based tourism brochures distributor in hotels all over Greece is the first and only Greek company member of IAPBD’s international distributors network.
About City Contact
City Contact was founded in 1996 in order to provide printed information to foreign and domestic visitors of Greece’s major hotels. It has currently developed an Info Stand® and Visitor’s Free Editions and Brochures information network, collaborating exclusively with 220 top Athens, Crete, Rhodes, Corfu, Thessaloniki, Santorini and Mykonos hotels.
Moreover, it covers printed information needs of tourists by offering free publications at conferences, travel agencies, public institutions, trade fairs, embassies, yacht marinas, etc.In 2004, City Contact initiated the Athens Walking Tours, drawing upon the extensive experience of its staff, and, ever since, these tours have turned into one of the most acclaimed and innovative tourism activities in Athens.
Athens Walking Tours offer today, on a daily and all year round basis, high-quality, historical and gastronomic interest guided tours to visitors of Athens, Chania and other popular Greek tourist destinations.
About IAPBD
The IAPBD is an international group of experienced, professional brochure distribution companies whose focus includes, but is not limited to, the tourism industry. Our members share common interests in the practices, procedures and problems unique to our industry, and are guided by a common code of ethics. The goal of the Association is to foster the delivery of services to our brochure-advertising clients with Integrity, Quality and Results.
In 2014, the IAPBD members provided service to 47,482 brochure racks and collectively distributed 612,393,240 brochures for 17,034 different brochure clients.
