On February 9th, 13th HORECA opens its doors at the Metropolitan Expo to welcome the thousands of businessmen and professionals of Hotels and Mass Catering.
For yet another year, HORECA will be the largest exhibition event in Greece, with more than 500 exhibitors—the most important and largest supply companies from the hospitality and catering industry—with a host of enriched special events, with the further improvement of organizational structures on behalf of the organizing company, and the support and strong presence of all major institutions from the Tourism and Foodservice industries.
The aim of the exhibition is to attract high-quality visitors from Greece, Cyprus and the developing markets of Eastern Europe, the Balkans and the Middle East.
Always at the heart of developments, HORECA is one of the most influential and powerful brands in Greece, and the cradle of trends, pertaining to the Hospitality and Foodservice sector. This year, the enormous commercial effectiveness, the unprecedented versatility and the decisive role HORECA plays in the wider Tourism sector, will once again lead to the affirmation of its title as one of the largest trade shows for Hotels and Catering worldwide.
Fully renewed special events
Wishing to offer the multitude of visitors the opportunity to be informed about the latest developments in terms of both products and services that will improve the image, organizational structures and commercial effectiveness of their businesses and guide them into a new era based on the standards of successful international companies, the organizing company has organized extremely interesting presentations and demonstrations this year, on all 4 stages of the exhibition’s special events. Therefore, through the completely renewed program, and the innovations and interesting ideas for the digital evolution of hotels and tourist accommodation in general will be at the core of Web Hotel. During the Gastronomy Forum, leading chefs and confectioners from all over the world will showcase modern Greek Cuisine, while award-winning, experienced baristas and bartenders will dominate the Beer & Spirits Show and Coffee Events stages, with their suggestions and expertise.
Attracting quality visitors
The goal of the organizing company, FORUM SA, is to attract even more targeted and high-quality visitors to HORECA 2018, both from Cyprus and Greece, as well as from the developing markets of Eastern Europe, the Balkans and the Middle East. To this end, the number of handwritten invitations will be significantly reduced, with emphasis being placed on sending electronic barcode invitations to industry professionals.
Strengthening its dynamics
In order to further strengthen HORECA’s dynamics, but also its role as a leader in the field of exhibitions, the organizing company has already developed a powerful advertising campaign through an integrated communication program covering all mediums, while, in conjunction with the implementation of innovative marketing and advertising actions, it showcases its dynamics by maximizing its traffic and commercial success. Specifically, the HORECA 2018 advertising campaign will exceed €500,000. The exhibition will be promoted with hundreds of TV spots on all national broadcasters for more than 3 weeks, while more than 8,500 radio spots will air on 35 stations, spread across 19 of the country’s prefectures. News of the trade show’s 13th iteration will be communicated in the most dynamic and effective manner, through online targeted actions (newsletters, google ads, social media) and print ads, published in the industry press.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
