The Pierian Tourism Development and Promotion Organization (P.O.T.A.P.) successfully participated in the leading international tourism exhibition TTG Travel Experience, which took place in Rimini, Italy from 8 to 10 October 2025, dynamically representing Pieria and its multidimensional tourism product.
At the pavilion of the Hellenic Tourism Organization (E.O.T.), P.O.T.A.P. together with the Department of Tourism of the Regional Unit of Pieria had the opportunity to make contacts with tourism professionals, tour operators, journalists and institutional bodies from Italy and other countries, presenting Pieria as a four-season destination, combining sea, mountain, nature, culture and gastronomy. P.O.T.A.P. represented by the Office Manager of the Organization, Ms. Vasileia Kagassidou.
Participation in TTG Travel Experience is part of the ongoing extroversion strategy of the Pierian Tourism Development and Promotion Organization (P.O.T.A.P.), which has already taken part in a series of important international exhibitions and systematically promotes Pieria as an authentic and experiential destination for all seasons of the year.
The Deputy Governor of Pieria, Ms. Sofia Mavridou, stated characteristically: “Pieria’s presence at the international tourism exhibition in Italy is another important step in our joint effort for extroversion and international promotion. Through our collaboration with the Greek National Tourism Organization and all the bodies involved, Pieria emerges as a destination that combines the sea, the mountain, culture and authenticity.”
Participation in the exhibition in Rimini opened new channels of communication and cooperation with Italian tourism professionals, highlighting the growth prospects that exist in the Southern European market and strengthening the international presence of the “Olympus Riviera” destination.
