A high intention to purchase luxury property in Greece is recorded in a survey by Greece Sotheby’s International Realty, with 63% of participants indicating interest in buying. However, one in two also considers other Mediterranean markets, primarily Italy (15%), France (10%), and Spain (9%).
The findings reveal that the Greek luxury real estate market has made significant progress, with prices comparable to leading Mediterranean destinations, yet with only a 2% share of the overall €50 billion Mediterranean market.
The analysis, based on 250 participants from a pool of 14,300 active contacts of the company and validated by transactions worth €550 million, shows that Greece is now competing with mature international destinations in a demanding Mediterranean landscape, where factors such as infrastructure, regulatory frameworks, and environmental sustainability shape long-term value.
Athens Riviera Luxury Homes at Dubai Prices
A price analysis of a sample of 2,145 properties from Sotheby’s International Realty’s global database reveals impressive convergence with top Mediterranean destinations. Some indicative comparisons are:
- Mallorca – Corfu: €9,900/m² vs. €8,900/m²
- Ibiza – Mykonos: €11,600/m² vs. €10,800/m²
- Peloponnese – Tuscany: €5,500/m² vs. €4,000/m²
- Athens Riviera – Dubai: €10,500/m² vs. €12,600/m² (reference point for coastal development)
Greece has approached the price levels of mature markets, though it still lacks the volume and variety of options that these markets offer. This development calls for careful evaluation and a qualitative enhancement of the supply.
In the survey, international buyers represent 67% of the respondents, with the primary source markets being the USA (12%), the UK (10%), and France (8%). Greek buyers make up 33% of the total.
The annual transaction volume in Greece is estimated to range between €800 million and €1 billion, while the Mediterranean luxury real estate market exceeds €50 billion, highlighting the significant growth potential for the country.
“Findings confirm that Greece has achieved prices comparable to mature markets like Mallorca and Ibiza. Our share of the Mediterranean market remains at 2%, underlining the significant growth potential. The completion of the urban and spatial planning framework, combined with improved market transparency, will create the conditions for attracting institutional investments in luxury real estate developments. This influx of capital will give the market the depth it currently lacks,” says Savvas Savvaidis, President and CEO of Greece Sotheby’s International Realty.
Buyer Profile and Budget
- The modern luxury homebuyer in Greece is mature, well-informed, and selective. The largest age group is between 55-64 years (33.6%), followed by the 45-54 age group (29.6%), with an average age of 54 years.
- The median budget is €2.5 million. 87% of buyers are in the €1-5 million range, while 13% exceed this amount.
- Greek buyers prefer the Athens Riviera and Northern Suburbs (42%), the Cyclades (28%), the Peloponnese (15%), and the Ionian Islands (10%). International buyers favor the Cyclades (40%), the Ionian Islands (20%), the Athens Riviera (15%), and Crete and the Dodecanese (10%).
The New Buyer Profile: the “Romantic Affluent”
The survey highlights the emergence of the “Romantic Affluent,” a new profile of international buyers who are redefining luxury. With an average age of 54 years and a budget of €2.5 million, this modern buyer seeks authenticity, harmony, and connection. They prefer properties with architectural clarity, natural integration into the landscape, and strong aesthetic identity. Greece, with its light, landscapes, and timeless simplicity, perfectly aligns with the new values of the international elite.
The survey was conducted between September 4 and 22, 2025, with responses from over 250 participants from a pool of 14,300 active contacts. The results were validated with transaction data worth €550 million and a sample of 2,145 properties from Sotheby’s International Realty’s global database.
