Athens International Airport and Marketing Greece presented today the new Athens communication and promotion campaign: “Speak AΘenian. Be an AΘenian.”
The new integrated digital campaign reveals the particular combination of history and diverse modern profile of Athens aiming to highlight the Athenian experience and promote the Greek capital as a city break destination.
“Hipstorical”, “Philosofa”, “Theatricult”, “Bistrocracy” …
A synthesis of Greek and English terms, in Greek and Latin characters, creating new words that capture imagination the way in which the inhabitants of Athens, despite many difficulties, enjoy every day, the unique combination of history, modern life and urban culture in a city that offers a distinct personality and delectable sea, within a half-hour distance.
Visitors turn into modern Athenians
Travellers and visitors to the city are encouraged to turn into modern Athenians and express themselves by combining long established Greek classical terms and contemporary international words.
For example, the “words” Hipstorical (Hipster + Historical), Philosofa (Philosophy + Sofa) and Theatricult (Theatre + Cult) are combined Greek and English terms that form new words which present the way Athens’ residents enjoy every day life.
Participants can become digital “Athenians” and experience the city more intensely by utilizing a series of tools, designed especially for the campaign.
Social media development
The campaign’s website www.imanathenian.com hosts more than 30 digital post-modern art experiences. Travellers and visitors are invited to spread the word via social media sharing with the hashtag #ImAnAthenian.
Moreover, thanks to a special mobile app, participants can upload their own photos from their personal Athenian experience as Hipstoricals or Atheniants and their own Theatricult or Bistrocracy moments in the city! The combination of images with the characteristic words of the campaign, will compose and enrich the new “Athens Dictionary”.
The campaign will unfold through social media and run in target markets abroad, such as the United Kingdom, France, Germany, the United States, Russia and Scandinavia under the auspices of the Municipality of Athens and supported by the Athens, Attica and Argosaronic Hotel Association and Aegean Airlines.
It will also include a series of events at Athens Airport in 2016 that will underline the city’s experience and the many diverse but charismatic faces of the Greek capital.
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