Marketing Greece undertook the design and implementation of Central Greece Region Government’s integrated promotional campaign for the amount of 19,900 euros excluding VAT.
The campaign includes creative strategy, communication activities, creation of a communication platform which will be the vehicle for enhancing the Region’s image to the public, content strategy and planned digital media production.
The Region’s tourism product
A special Story / Narrative of the Region’s tourism product will be created in 5 languages (Greek, English, French, German and Russian) featuring photographs supplied by the region and cooperating agencies.
A video will also be produced based on archive footage and fresh on-the-spot shooting of specific destination highlights.
Finally, a lottery will be organized so that a couple from Discovergreece.com community members will enjoy a unique experience at the destination, in cooperation with local Hoteliers Associations.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
