- Hotel bookings for the Easter period in 2025 recorded a 16.8% increase compared to the corresponding period last year, according to the latest data from SiteMinder, the leading global distribution and revenue growth platform for hotels.
The analysis is based on bookings for the same accommodations in nine international markets 30 days before Easter in 2024 and 2025, highlighting not only increased demand but also the tendency of travelers to plan earlier and seek destinations abroad.
Spain and Portugal lead the way in booking volume and prices
As of March 18, the properties analyzed had received an average of 3.35 more bookings for this year’s five-day Easter period compared to last year. Spain recorded the highest increase with +6.75 bookings per property, followed by Portugal with +4.75.
At the same time, two-thirds of the destinations recorded an increase in the Average Daily Rate (ADR), with Portugal leading the way (+13.7%) and Spain following with almost +8%.
Conversely, markets such as Mexico (-11%), the US (-3.41%), and the UK (-2%) saw a drop in overnight prices.
Travelers Plan Earlier – Significant Increase in Booking Lead Time
The average lead time between booking and arrival (lead time) increased by 9.63%, from 87 days in 2024 to 96 days in 2025. Portugal recorded the longest average lead time at 105 days, while France recorded the shortest at 85 days. The largest percentage increase was recorded in Italy (+15.51%), followed by the US (+13.43%).
Shorter stays but more international arrivals
Despite the increase in bookings, the average length of stay fell by 3.43%, from 2.33 to 2.25 days globally. Only Italy and Australia recorded a small increase in length of stay (+1.53% and +1.46% respectively).
At the same time, in all markets – except Australia – the participation of international travelers is increasing. Italy saw its share of international visitors jump from 58.53% in 2024 to 76.58% in 2025, while France saw a rise from 48.88% to 67.97%.
Positive signs for the May holidays
SiteMinder is also seeing positive trends for the May holiday period, with Germany seeing a +14.40% year-on-year increase in bookings, while Portugal and Mexico are also showing positive momentum. Early planning continues, with Mexico seeing a +13.09% increase in lead time and Italy +12.67%.
About SiteMinder
SiteMinder (ASX:SDR) is the world’s leading distribution and revenue growth platform for hotels and the creator of Little Hotelier, the complete management solution for small properties. The company is headquartered in Sydney and has offices in major cities worldwide, serving more than 125 million bookings annually, worth over 50 billion US dollars.
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