By Vicky Tryfona
WeRoad has, in just a few years, evolved into one of Europe’s most recognizable travel tech companies, attracting mainly solo travelers seeking meaningful experiences, authentic connections and a community with a shared mindset. Since its founding in 2017 in Italy, the company has expanded across Europe, offering more than 1,000 curated trips worldwide, surpassing 300,000 travelers and building a network of 4,000 travel coordinators. At the same time, in 2025 it launched WeMeet, a new events platform in more than 30 European cities, aiming to further strengthen interpersonal connections.
Driven by the company’s rapid growth and its significant presence in Greece, WeRoad’s Chief Operating Officer, Andrea Lamperini (photo), speaks to Tornos News about the “keys” to success, the travel trends of 2025, Greece’s position in the company’s portfolio and the development plans for 2026.
WeRoad has quickly become one of Europe’s most dynamic travel brands for young and solo travelers. What do you believe has driven this success across different markets?
I am convinced that this growth stems from the fact that WeRoad answers the need of people in their 20s, 30s and 40s to combat loneliness by connecting with others through real-life experiences, both around the world and where they live. We do not simply sell small-group multi-day trips; we are a true community of people with a shared philosophy.
WeRoaders choose to travel with us not only to see places, but to meet people, step out of their comfort zone, create new friendships and collect unique memories. Joining a WeRoad trip means becoming part of a large international community of travelers who share a passion for discovering the world and an open attitude towards new cultures.
Our travel coordinators, the people who lead WeRoad trips, are the true facilitators of human connection. They know how to make everyone feel comfortable and enhance the sense of inclusion within groups. There are more than 4,000 of them, while the WeRoaders who have traveled with us already exceed 300,000.
And of course, our experiences are exceptional. WeRoad has an average rating of 4.7/5 on Trustpilot, a clear sign of how much our travelers appreciate what we design and of the huge word-of-mouth effect it creates. We are proud of this, because we work hard to create programs that meet the needs of young travelers, offering experiences with meaningful contact with local culture and beyond the classic tourist routes.
How has demand shaped up in 2025, and which destinations stood out this year, especially in Southern Europe and Greece?
Southern Europe and Greece once again confirmed their position as some of the most popular destinations, especially during the summer season. The climate, the dreamy coastlines and the often traditional and atmospheric experience continue to attract travelers from all over the world to our beachlife, island-hopping, sailing and active itineraries.
However, 2025 also recorded the rise of several new trends: we saw increasing demand for destinations such as China (boosted by the fact that many nationalities no longer need a tourist visa until the end of 2026), as well as Mongolia, Argentina, Morocco, Norway and all the “Stan” countries (Uzbekistan, Kyrgyzstan, etc.).
Looking towards 2026, we expect these trends to strengthen even further, along with rising demand for destinations such as Kenya, Transylvania, Namibia, Brazil and—hopefully—the full recovery of demand for Jordan, which is already showing strong momentum.
Greece ranks among the leading destinations for group and experiential travel. How important is the country in WeRoad’s portfolio, and are you planning expansion here in 2026?
As I mentioned earlier, Greece is the third most popular destination country among WeRoaders because it offers many ideal ingredients for a group trip. It is also a destination with remarkable variety (island hopping, for example, consistently ranks high in demand) and is often chosen by travelers who cannot plan their holidays far in advance, thanks to its proximity to major European cities and the large availability of flights.
Without a doubt, it will remain one of our best-seller options in 2026, while we continuously work to create new routes and experiences that go beyond the classic tourist choices. For this reason, we are always open to meeting new partners interested in working with us.
FR – Melissa Aquaba – Jordan – FR-WR-JOR-GRD-TS-AY-20230326-A
What are the main expectations of WeRoad travelers today? Do you observe greater interest in sustainability, authentic local experiences or digital community interaction?
This summer we presented the “How Travel Is Changing” survey, with 5,000 participants from across Europe. What emerged is that, for example, 82 percent take ethical considerations into account before choosing a trip — a clear sign of an increasingly conscious approach to travel.
Additionally, 72 percent state that they travel mainly to gain new experiences and immerse themselves in new cultures, not just for leisure.
Another strong trend concerns offline life: travelers feel the need for real experiences, to disconnect and to meet new people. In fact, one in two states that they often feel lonely, and travel is one of the most immediate ways to build new friendships.
As WeRoad expands across Europe, what kind of local partnerships are you seeking—especially in destinations like Greece—to enhance the travel experience?
We would like to strengthen our Greek offering with more vertical and off-the-beaten-track experiences. I am referring to sailing trips, cycling trips and the discovery of more local events. Local partners who have deep knowledge of each area’s uniqueness—or who can help us offer additional experiences beyond the more classic “beach-life” options—are essential for bringing back travelers who have already visited the country at least once and for connecting the destination with their personal passions.
