Innovation in modern day Athens is the central theme of a multi-page presentation hosted by the latest issue of Air France’s magazine under the title: “The regeneration of Athens in 10 points.”
By enumerating ten prominent examples of Greek entrepreneurship on the crisis stricken national capital, the magazine draws ten different profiles of the city, which calls for the reinterpretation of Greek heritage and emerges as a top destination of creative expression.
Ambitious plans
Outlining the new local fashion of domestic raw materials and historical motifs, the article frames the international profile of Greek cosmetology and crosses over to the ambitious plans of constructing the new the National Library and the National Opera as Athens’ lastest architectural jewels.
This is Athens, where the crisis gave rise to an alternative view of urban life, an opportunity for young people to redefine the traditional concept of tourism, to exploit their love of the land and its fragrances, to house their prized works inside dwellings, cheap in rent but rich in artistic expression.
Νew generation
Inspired by faces and landmarks of the Greek experience and creating project plans that range from historic memory to trade and advertising, this new generation of Greek entrepreneurs bring abouts a wind of change in decorating, design, style, aesthetics, everyday life.
Sometimes hiding in the history of an antique Monastiraki and other times gazing at the sacred rock of the Acropolis, the Athens of 2015 surprises with its most exemplary facilities in accommodation and catering and stands proudly on the world stage as the most sought after destination, ready to defend a brilliant history and at the same time blow a breath, as fresh as the breeze of the Greek islands.
