Our main goal is to keep our brand name GRECO STROM connected with superior quality in sleep products and to maintain its top position in the domestic and international industry forum.
GRECO STROM. A purely Greek family business with more than 55 years of experience, invests daily in quality, innovation, and expertise in the design of bedding and sleeping products, opening new perspectives in the Greek and international market. At the same time, the company successfully operates in hotel, medical, shipping, hospital equipment as well as with absolute respect and sensitivity in baby sleeping products.
Constantly pursuing its development path, it has created the conditions for a new historical revenue. In recent years and while the Greek economy is shaken by the upcoming economic crisis, the company takes the risk and invests in plant expansion, purchases state-of-the-art mechanical equipment with huge daily production capacity, while being staffed with well-trained personnel. The above provisions framed together with new subversive commercial policies that are planned to be followed next year, as well as new strategic partnerships mark a year of significant growth for the company, in terms of market share, sales, and profitability.
In 2020 GRECO STROM expands and constructs a new privately-owned building which exceeds 1500, at the same time the company launches 2 new retail stores in Piraeus and Korydallos.
As a result, in 2020 GRECO STROM achieves, despite the adverse conditions of the time, stable economic performance that is at the same levels as in 2019.
It should be mentioned that in 2018 GRECO STROM managed to record a jump in sales with an increase in gross revenue by 29% compared to the previous year.
Regarding the year 2021, it is expected to be the contribution from the development of the retail network, from the hotel projects, but also from the methodically evolving promotion of its products to the foreign markets compared to the previous years. Besides, for GRECO STROM it is imperative to develop a strategy of business extroversion. Unquestionably, the company products can compete with other countries’ products, as they have high-quality characteristics and fully comply with international standards. Exporting activity is currently taking place in many countries such as Cyprus, Malta, the Czech Republic, Croatia, and Slovakia, while new marketing agreements are being developed in the short term to expand its export business to other countries.
GRECO STROM, looking ahead in the future, will continuously invest in both its production growth and new technologies. The aim is to search for the best development practices, aiming to rebuild key operating foundations that will bring new dynamic to the company by helping to add value and services to its products and to reduce unnecessary operating costs to further enhance its profitability.
