Enterprise Greece and Greek Wine Federation signed a cooperation deal to seal their several-year cooperation, in the framework of a single export policy based on a national strategy in wine and based on three points:
- -creating a value image for Greek wine in international markets,
- -highlighting the comparative advantages of Greek wine and
- -authenticity of Greek wine.
The two organizations, acknowledging that exports particularly of products with high added value are a basic pylon of growth, the Greek wine sector is one of the most dynamic and extrovert sectors and the fact that recognition of a primary production product helps in further establishing the brand name of Greece, agreed to jointly promote actions on a single export policy to boost Greek wine sales abroad, to set up a working group to recommend an annual promotion program, to intensify information campaigns of all Greek wineries and to ensure adequate funding for these programs.
Christos Staikos, president of Enterprise Greece noted that the aim of the cooperation agreement was to jointly draft a strategic action plan to spread the work that Greece produces quality wine and to help boost exports in existing and new markets.
George Skouras, president of the Greek Wine Federation, stressed that Greek wine -this diamond of Greek civilization and economy, is present in an effort of extroversion and highlighting the wealth and dynamism of the country.
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RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
Photo Source: Wikimedia Commons Copyright: Elisavetch License: CC-BY-SA
Source: ANA-MPA
