The European umbrella association of hotels, restaurants and cafes HOTREC launched ‘Book Direct’ campaign with the participation of the Hellenic Chamber of Hotels. The campaign may be joined by any hotelier, restaurateur or other entrepreneur in the tourism sector.
European hospitality industry recognises that there are several ways to organise and book accommodation or other services when travelling and the different distribution and booking channels all have their advantages and benefits for both the consumers and the providers.
Enriching consumers choice
Consequently, their diversity is enriching consumers’ choice and businesses’ opportunities and to establish direct contact and BOOK DIRECT has definitely its own merits as well.
If someone decides to BOOK DIRECT, he/she always has an immediate and direct contact with the service provider. Thanks to this direct contact, all specific and personal requests can be deliberated and responded to directly in a confidential, and efficient manner. The direct relationship makes the supplier – guest connection closer and more familiar.
First-hand information
Furthermore, direct contact allows guests to receive first-hand information, when it comes to availability, specific requests, possibly available special offers or services and conditions.
There are several ways to BOOK DIRECT. The different contact possibilities are available on the providers’ own websites and other communication materials. Thus, anyone can choose the most suitable way for his/her purposes, be it the direct verbal communication over the phone, the direct contact by e-mail or through the establishment’s website, as well as the direct face to face contact over the ‘counter’.
All hoteliers, restaurateurs and other interested entrepreneurs wishing to participate in the campaign, can download the logo of the campaign for free through the site www.hotrec.eu/bookdirect.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
