Thomas Cook has closed its bedbank Hotels4U.
All the hotels previously offered by the brand will be listed on thomascook.com.
The operator said in a statement: “The marketing strategy for Thomas Cook has changed significantly over the last year, with an increased focus on the Thomas Cook master brand, particularly in the consumer-facing, hotel-only space. We are now offering all hotels previously offered by Hotels4U on thomascook.com, which enables us to ensure that our product offering is all available in one place to build a one stop shop for all our customers’ travel needs.”
Thomas Cook Group bought the accommodation-only supplier for an initial cash sum of £21.8 million from owners the Centurion Holiday Group in 2008.
The operator confirmed that the Medhotels brand remains unaffected.
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