Sani Resort, the multi-award-winning resort of the Sani/Ikos Group in Kassandra, Halkidiki, has presented its new campaign for 2025, which highlights the unparalleled natural beauty, rich history, and high-level experiences offered by this unique Mediterranean destination. Set within a 4,000-acre natural reserve, Sani has been a reference point for luxury family tourism in the Mediterranean for over 50 years. With the central message “A refuge full of stories and experiences”, its new campaign draws inspiration from the enchanting landscape – the rocks, the marina, the wetlands, the forest – and the stories that are inextricably linked to it, inviting guests on a journey of top-notch hospitality, high aesthetics, authenticity, and sustainability.
Exploring the three natural worlds of Sani
The new campaign focuses on the three natural worlds that meet at Sani Resort: emerald beaches, dense pine forests, and protected wetlands, which offer countless beauties and exciting holiday experiences. Guests can enjoy over 7 kilometers of Blue Flag-awarded beaches, explore 20 kilometers of forest trails or discover the unique biodiversity of the wetlands. In its five award-winning seaside hotels, Sani Resort offers high-level infrastructure and luxury hospitality services, with 40 restaurants and bars, swimming pools and spas, international-standard sports academies (Rafa Nadal Tennis Center, Bear Grylls Survival Academy, Chelsea Football Club), kids clubs, as well as a private yacht marina. Sani’s internationally recognized cultural festivals, Sani Gourmet and Sani Festival, bring together lovers of fine cuisine and music every year, hosting leading artists from around the world.
Innovation and commitment to sustainability
Sani’s new campaign reflects the Group’s respect for the environment and heritage of the place, as well as its long-standing commitment to promoting sustainable tourism in the Mediterranean. Through the Sani Green program, the resort has developed initiatives for the sustainable operation of its hotels, the protection of local biodiversity, and the support of the community. It is the first resort in Greece to become carbon neutral in 2020 and is powered exclusively by renewable sources, having set a goal of zero carbon emissions by 2030, while implementing advanced circular economy practices, such as the use of Artificial Intelligence applications to reduce food waste, composting organic waste, treating and reusing gray water, adopting plastic-free or biodegradable packaging, etc.
At Sani Resort, families can participate in ecological activities in nature, such as tours of the forest and wetlands, or visit the largest interactive bee garden in Greece, Bee Spot, or even support Sani’s “Share More, Waste Less” initiative by offering items they no longer need to families in need.
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