Germany’s third largest tour operator Alltours seeks to strengthen the Alltoura hotel brand by increasing the number of hotels to 30.
Alltours founder Willi Verhuven announced his intention to expand the brand, which currently includes 7 hotels.
The goal is for their number to approach the number of Alltours units, which are 32, and are distributed in Spain (Balearic Islands and Canary Islands), Greece and Turkey. As Mr. Verhuven said, “we want the Alltoura brand to have the same strength as the Allsun hotels”.
New complexes are being added this summer, in Rhodes, Crete and Antalya, while expansion opportunities that meet specific criteria are being sought for the new units, mainly in Spain but also in Tunisia.
Specifically, regarding Greece, the new Alltours program for 2025 includes 4 new hotels. The alltoura Club Hotels brand, which are exclusive alltours hotel products, is expanded with the addition of alltoura Club Hotel Mare Blue & Village in Crete and alltoura Club Hotel Kiotari Miraluna Resort in Rhodes. In addition, two new allsun hotels are added, the 4.5-star allsun Hotel Malia Beach which, after an extensive renovation, will open in the upcoming summer season, and the newly built five-star allsun Hotel Carolina Sun Beach which is expected to open its doors in July 2025.
With these additions, the total number of allsun hotels rises to 32. Also, the Exclusive Partner program for the summer of 2025 has been expanded for Greece, offering exclusive hotels in Rhodes, Crete, Corfu and Samos.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
