Oslo is currently hosting the 90th General Assembly of HOTREC, the pan-European confederation of tourism, hospitality and catering associations. This important forum is attended by 47 organizations from 36 countries, at a time when the sector is called upon to face multidimensional challenges but also to seize opportunities for transformation.
HOTREC President Alexandros Vassilikos, in a post, focused on the main axes that dominate the discussions of the assembly, emphasizing the need for:
Relief from overtaxation: A fair and competitive tax environment is considered crucial for the sustainability of the sector.
Leveraging financial tools for the green transition: The transition to a sustainable operating model requires substantial support, especially for small and medium-sized enterprises.
Fair rules for cooperation with large digital platforms: Balancing relations with digital giants remains a strategic objective.
Investing in human resources: Attracting talent and upgrading skills are considered essential to enhance quality in the hospitality sector.
Transparency in the digital landscape: Industry representatives call for a stronger regulatory framework to ensure fairness and transparency in online markets.
The convention is a milestone for European tourism, putting policy proposals and actions on the table that will define the future of hospitality in Europe.
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