The summer started on the right foot for Greek hotels, as in June 2025, occupancy rates approached 80% while prices also increased compared to the corresponding month in 2024, confirming the strong course of Greek tourism and strengthening expectations for a new landmark season.
As shown by the monthly survey conducted by the Institute of Tourism Research and Forecasting (ITF) on behalf of the Hellenic Chamber of Hotels (HCH) on a sample of 440 hotels, to monitor the course of the main hotel sizes, the average occupancy rate of Greek hotels in June 2025 is estimated at 78.5%, marking an increase compared to the corresponding month in 2024 (75.7%).
The average price of a double room was 147 euros, compared to 142 euros in June 2024. In the same month, half of the country’s total 448,000 rooms had a price of up to 125 euros, an increase of 10 euros compared to June 2024 (115 euros).
The average price at the hotel level – the average cost of an overnight stay in a hotel as a weighted average of the average price of a double room – amounted to 107 euros, showing an increase compared to June 2024 (95 euros).
The median hotel price was €75, meaning half of the country’s total 10,110 hotels had an average price of up to €75, compared to €70 in June 2024.
The survey is conducted every month by sending a short electronic questionnaire to a representative sample of hotels, both in terms of category and region in which each hotel is located.
For the year 2025, it is estimated that approximately 10,110 hotels operate in Greece, with a total number of approximately 448,000 rooms.
