Greek hotels achieved a pan-European first place in July in the Revenue Per Available Room (RevPAR) index, according to data from MKG Consulting.
It is noteworthy that this month hoteliers in Italy, Portugal, Germany and France saw their revenues shrink.
Greece is “running” at a… record pace
According to the data, Greece achieved the highest increase in Revenue Per Available Room (RevPAR), reaching an impressive +15.4%. This explosive performance is mainly due to the increase in the Average Daily Rate (ADR) by 20.7%, an indicator that proves that Greek destinations maintain strong attractiveness and can capitalize on high demand, despite the decrease in occupancy by 3.7 points.
In fact, Greece, along with Spain, are the only countries that have managed to implement a “pricing power” policy, increasing their prices and revenues, while the rest of the European hotel map is under pressure.
The “big picture” of Europe
Overall, the European hotel industry saw its revenues decrease by 2.3% compared to July 2024. This decline is mainly attributed to the decrease in the average price per room (-4%), as many travelers now turn to more economical solutions, such as short-term rentals.
Spain experienced an increase in RevPAR by 3.3%, thanks to stable occupancy and an increase in the average price. However, the growth rate shows signs of fatigue.
Italy and Portugal recorded a decrease in RevPAR with a drop of 5.4% and 1% respectively.
Germany & France: The largest European markets also recorded negative results.
Germany showed a drop of 9.1% (although the situation is improved compared to June), while France lost 5%, despite an increase in occupancy, as hoteliers were forced to lower their prices.
